Influencer Marketers can be defined as people who have the ability to influence the opinions about different products or services by way of social media. These people have a large following by way of social media sites, primarily Facebook and Twitter. These people are powerful Influencers due to the 3 R's they hold - Research, Reach and Resonance - as has been defined by Altimeter. It boils down to the fact the Research is needed to create content that is relevant to a brand, then having the right amount of reach for that content consumption and then the most important, having the resonance so that followers actually engage with the content.
In times where the common consumer has grown immune to the traditional forms of banned advertising, brands have a lot to gain from these Influencer marketers. But selecting the right Influencer is the most important research that the brands have to take. Am Influence might have a small following, but it can be a niche following which for the brand is just the right target they want to aim for. Also, no matter how big an Influencer is, one guy cannot be the mood swayer for all niches.
It is important that once you have identified the right Influencer you carefully plan your steps to entice the Influencer to follow your brand and create original interesting content to help in your brand marketing. But before you go out all guns blazing to ask the Influencer to promote your content, gauze how much that Influencer is interested in siding with one brand. Start out by small things like alerting them about your important news and releases and judging by their responses decide if you would like to push them for your brand promotion.
In case you are still doubtful how effecting Influencer Marketers can be, take a look at a few statistics:
1. 90% of the frequent shoppers trust the Influencers they follow or their peers to take the final call on a product.
2. Around 70% of all online purchases are influenced by the social media.
3. Only 30% of the online purchases are made by the means of direct targeted advertising in form of digital ads.
Influencers have the added advantage of getting you long term customers, that of course directly dependent on the performance of your own products or services. But if you have confidence in the products you manufacture or the services you offer, then there is no better way to get your brand out by the word of mouth of a source that is trusted by many and holds influence in their decision making process.
It is important that once you have identified the right Influencer you carefully plan your steps to entice the Influencer to follow your brand and create original interesting content to help in your brand marketing. But before you go out all guns blazing to ask the Influencer to promote your content, gauze how much that Influencer is interested in siding with one brand. Start out by small things like alerting them about your important news and releases and judging by their responses decide if you would like to push them for your brand promotion.
In case you are still doubtful how effecting Influencer Marketers can be, take a look at a few statistics:
1. 90% of the frequent shoppers trust the Influencers they follow or their peers to take the final call on a product.
2. Around 70% of all online purchases are influenced by the social media.
3. Only 30% of the online purchases are made by the means of direct targeted advertising in form of digital ads.
Influencers have the added advantage of getting you long term customers, that of course directly dependent on the performance of your own products or services. But if you have confidence in the products you manufacture or the services you offer, then there is no better way to get your brand out by the word of mouth of a source that is trusted by many and holds influence in their decision making process.
